lyricist beauty in 20 words or less

After a year of ferocious gigging littered with national TV appearances, two-piece Nizlopi are transforming their upcoming single JCB into a nationwide marketing campaign. The cutesy animated video accompanying the track was created by award winning animators Monkeehub, who have even set up a mini-site for the track at JCBSong.co.uk. It seems to have paid off - the single, released on Monday, is second favourite pretty much across the board for Christmas number one at bookmakers.

But, and here’s the surprising part, the song is actually beautifully written. It dictates a story from the perspective of five-year-old Luke (the lead singer), and beautifully captures the innocent childhood of a working class little boy. The simplicity of the song and the childlike video do nothing but add to the experience.

I haven’t heard anything else from this album (the wonderfully titled Half These Songs Are About You), but if this song is anything to go by, it won’t be short of originality and inspiration.